Wednesday, September 15, 2010

Ad: Get The Full Effect Only In 3D


(3D Glasses Required)
With claims that their new bra line, Full Effect, will give the appearance of boosting bust size by 2 cups, WonderBra UK has come up with a clever advertising campaign. (Warning, potentially not suitable for work)
The advertising campaign took place in London, with a 3D billboard of model Sabraine Banando wearing the 'Full Effect' bra. In order to get the 'full effect' 3D glasses are needed when viewing the billboard.
To create further buzz with this ad campaign the following photo was taken and will be used to tie into the companies current online campaigns.

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