Thursday, November 25, 2010

Shelby AM1 (40mm Limited Edition) by March Lab


March Lab has married the love of clasic timepieces with the love for classic automobiles when they designed the limited edition Shelby AM1. No information on availability or price, but sign up on their site and you'll be emailed update information. Continue reading for more information, pictures, and a video


Here is some info from the March Lab site:
The MARCH LA.B SHELBY Limited Edition celebrates one of the rarest Shelby automobile prototypes of all time: the Shelby EXP 500 known as the "Green Hornet". Los Angeles, California October 6, 2010 -- The exclusive Shelby Limited Edition timepiece reflects on Shelby's heritage of pure performance and racing aesthetics.Encased in a black chassis set against a wood dial replicating the original dash of the automobile, the Shelby Limited Edition Watch transports you back to the glory days of the late sixties.Produced in 1968 by the legendary American automotive designer and race driver Carroll Shelby, the Mustang hardtop double prototype is an icon for car enthusiasts worldwide.The notchback Shelby became known as the EXP 500 Green Hornet, outfitted with a '68 Shelby custom hood, groundbreaking independent suspensions and powered by a 428 CJ "X" engine with Fuel Injection. Custom painter Sonny Fee applied three coats of Gold Luster Green lacquer with gold metallic mica over the original topcoat. Emblems and custom white/gold EXP500 stripes identified the car as a true Shelby prototype. This car is now an integral part of American heritage. Carroll Shelby has not only won the most prestigious race as a driver, the 24 hours of Le Mans, but he has also built what many consider the greatest sport car of all time: The aluminum-bodied 289 and 427 Cobra models. His subsequent work with Ford, building the legendary Shelby Mustang, has made him one of the most recognizable names in automobile history. 200 pieces of the MARCH LA.B Shelby Limited Edition Watch will be available November 10, 2010 at retailers worldwide. Please click hereto view the campaign trailer of our "Shelby Limited Edition" film, shot by Dimitri Coste at the Shelby Headquarters.

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