From the creative minds over at the Ludocca advertising agency in São Paulo, Brazil. Comes this great anti-drinking and driving campaign. Inserted into a popular automotive magazine, was a personal breathalyser kit. The breathalyser kit uses a chemical reaction with the exhaled breathe of the user to indicate the intoxication level of that user.
I really wish I knew how expensive these kits were, and if they could be found here in Canada. It would be so great to be able to carry these around in the glove box of you're vehicle, or dispensed at restaurants, could really help people to realize their level of intoxication. Hey if anyone from ICBC, reads my post, maybe you could help promote something like this!