Thursday, March 24, 2011

Ad: Batelco

Batelco, Bahrain's leading telecommunications company, initiated a project to develop it's own brand audio signature. With the knowledge that this brand audio signature would target Bahrain's youth, who make up 65% of Bahrain's population, Batelco needed something that would stand out when heard. To achieve this they created the Batelco Supersonic CD sampler, a compilation CD of the same track, remixed into different musical genres. This CD was then sent to top DJ's throughout Bahrain to be played in nightclubs, restaurants, and lounges. These CD's were also distributed at nightclubs and iPod kiosks in malls. The tracks were even being played during call waiting times through the Batelco call centre. 


The results: well have a look at the video... 
You can get the link to these ringtones after the video...


Click here to go to the Batelco ringtone download site


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