Thursday, March 24, 2011

Ad: Honest Tea

In an attempt to break into the flavoured iced tea market, Honest Tea came up with a unique way to gain some much needed exposure. They created a social experiment to find out how honest the American people are. To do this they set up Honest Tea kiosks in 6 major American cities, the catch however was that these kiosks would be unsupervised, and people were able to make an ethical choice as to whether they would pay for the tea, or take it for free. Check out the video to see the results...


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