Thursday, March 31, 2011

Ad: Republic Of Chicken

Republic Of Chicken pride themselves on bringing great tasting chicken, from their farms to their restaurants. Unfortunately their home delivery market wasn't as popular, the problem with home delivery was that R.O.C. chicken dishes, needed to be delivered hot, in order to maintain their bountiful flavors. In order to overcome this obstacle R.O.C. obtained double layered insulated delivery boxes that retain 60% more heat. By incorporating the new heat retaining boxes with their new home delivery marketing plan they came up with this clever advertisement campaign dubbed the Fire Scooter.


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