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Ad: Superette


Who wears short shorts? Fashion chain Superette and ad firm DDB believe Auckland, New Zealand has the shortest shorts and they have the endorsements to prove it. By placing indented plates at bus stop locations throughout the fashion district, those sitting on these plates (with short shorts) would soon have their thighs imprinted with the Superette advertising slogan. Catering to the most confident and fashion forward, helped Superette hit their target audience.


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