Coca-Cola is credited with assisting the commercialism of Christmas, by depicting Santa Claus as wearing a red suit, as seen above. The red and white colour scheme of modern day Santa Claus has been a useful tool for Coca-Cola's product placement for many years based on their red and white colour scheme. In recent years however Coca-Cola has abandoned Santa Claus in favor of it's more politically correct polar bears. Created by Ogilvy (Brazil), this video is hard to describe, as it's much to long for TV, so it's probably destined for life on the www. This is a great idea for a promotional video, unfortunately going forward, I can't see how the polar bears will be able to pull this off.
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