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Ad: Magazine Luiza


Ahhh...The feeling of sitting back and enjoying a movie at home. Curled up on you're comfy couch, munching on some popcorn. I can't think of a better way to promote buying a new comfortable couch, than to offer customers bags of popcorn. Well it seems that's also what Brazilian retail store Magazine Luiza had in mind to promote their 30% off sofa week. With help from advertising agency Ogilvy (Brazil), bags of microwave popcorn were sent out by mail to customers. These bags of microwave popping corn, during popping would transform into little  sofa's, with the slogan 'Enjoy your movies more comfortably. 30% OFF on Magazine Luiza Sofa Week'. Thus the Popcorn Sofa campaign was underway.

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