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Ad: Dakine

Dakine is a leading manufacturer of apparel for the extreme sports community. They make everything from gloves to luggage, so if you surf, skate, snowboard, ski, windsurf, kite, or bike then check them out. Now this ad segment is rather different, compared to my regular ad postings, in that its a promotional video that hits so many tag categories, it's hard to actually classify it. The soundtrack features the song "Help I'm Alive" from Canadian rockers Metric ($.99 download available here or $6.99 album download available here). Finally I can't help but notice that awesome mountain bike frame, as pictured above, I want one. As you watch the video you'll notice a subtle Mass-IMO (black/green) theme. Here watch...


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