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Ad: Norte Beer

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Ever needed to give you're girlfriend or wife an excuse, to let you have a guys night out? Doesn't it seem like the single guys seem to have all the fun? Well thanks to Cerveza Norte and Saatchi & Saatchi (Buenos Aires, Argentina), now all you men in a relationship, have 'The Excuse'. For every Cerveza Norte beer sold, 1 minute of time will be added to a clock, when enough time is collected a charitable act will be preformed based on how much time is needed. So far parks, schools, monuments, and lakes have been revitalized thanks to this campaign. Now whenever you want to go hang with the boys, you'll be preforming a charitable act, and what wife or girlfriend can say no to that? Check out the campaign video...


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