Thursday, July 28, 2011

Ad: The German Crafts


I'm not sure how to best describe this next campaign, but it is rather unique. The concept is to recruit a new generation of handymen by de-stigmatizing the old stereotype associated with handymen. By releasing a calendar featuring a new, more glamorized view of the old stereotypical plumber's crack. Those enrolled into a trades profession, can also sign up to receive a t-shirt, that also helps to aid in getting the message out, if the situation should arise. This is apparently the site, www.the-new-handcraft.com, I can't read German, so I'm not sure.

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