I'm not sure how to best describe this next campaign, but it is rather unique. The concept is to recruit a new generation of handymen by de-stigmatizing the old stereotype associated with handymen. By releasing a calendar featuring a new, more glamorized view of the old stereotypical plumber's crack. Those enrolled into a trades profession, can also sign up to receive a t-shirt, that also helps to aid in getting the message out, if the situation should arise. This is apparently the site, www.the-new-handcraft.com, I can't read German, so I'm not sure.
Love this video, makes longboarding look like so much fun. Do they rent longboards? Are there areas to longboard here in BC? Gonna have to find out and finally give this sport a try. Until then I'll have to keep watching this video... Via - LikeCool By: Mass