Thursday, July 21, 2011

Ad: Tesco-HomePlus

Here's an example of a great marketing campaign, brought to us by Tesco-Homeplus. By targeting individuals who commute regularly, HomePlus created virtual shopping malls, located on the walls of subway stations throughout Korea. By using you're smartphone, you can order items from the virtual malls, and have the items delivered to you're door. In a hectic society, when commuting usually takes up so much time, now you can use that time spent commuting, as groceries shopping time.



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