Skip to main content

Ad: Victoria, British Columbia

Check out this ad campaign for the city of Victoria, British Columbia...
To inspire Canadians from the inland city of Calgary, Alberta to visit the island city of Victoria, BC, we reminded them about what we have that they don’t… the ocean. We created humourous stories around three ocean creatures that are on the lam from Victoria, BC: Orland the orca, Sol the harbour seal and Simon the salmon. Stories lived online at www.tourismvictoria.com/calgaryand were pushed out through press releases and social media channels. Then we plastered Calgary with wanted posters, took out full page ads in the newspapers and put the call out on radio stations to spread our message; Tourism Victoria is looking for these creatures and we will reward consumers who find them with a chance to win a West Coast adventure trip for four to Victoria, BC. Our three creatures have been brought to life in the form of massive, impossible-to-miss 5 foot by 5 foot sidewalk sculptures and placed them around Calgary for consumers to find. Calgarians who spot one are encouraged to help spread the word by posting a picture on Tourism Victoria’s Facebook page (www.facebook.com/tourismvictoriafan) and we also set up a Twitter hash tag (#VicSeaPals) to help track their whereabouts until they are home safe. The campaign has just begun, but already we have over a thousand entries into the contest and the buzz on the street is its own reward!"

Comments

Popular posts from this blog

Longboarding With Team Original

Love this video, makes longboarding look like so much fun. Do they rent longboards? Are there areas to longboard here in BC? Gonna have to find out and finally give this sport a try. Until then I'll have to keep watching this video... Via - LikeCool By: Mass

Project: Motorola DCT3416

My brothers Motorola DCT3416 died, and I figured I would attempt to fix it. I want to start out by saying I know very little about PVR's, other than somewhere buried inside is a standard computer hard drive. While dropping off the DCT3416, my brother informs me that it doesn't turn on, and that it makes this clicking noise. My first assumption is that the HD is corrupt and or damaged and preventing the machine from booting. Replacing the internal HD should produce a simple fix, so lets go about doing just that. Replacing the internal HD is going to be slightly more complicated than originally anticipated as the rear of the DCT3416 has 3 tamper proof/security screws, which I do not have a tool for. Instead I used a series of pliers, and 10 minutes later had all the screws removed. Here is what the tamper proof/security screws look like, once removed.   I should add that there is also a plastic security tab, just above the IEEE 1394 jacks, which disintegrated when I attempted to

Project: Netgear GS116

Truth be told, this repair was done quite some time ago and is actually part of my structured media home wiring project, which is still ongoing. This Netgear Prosafe 16 Port Gigabit Switch was part of a Craigslist lot I purchased, containing a bunch of computer equipment.  Seeing as I had no need for this switch, at the time, it just sat in my office collecting dust. Once I started my structured media home wiring project I realized the 16 port Netgear could be quite useful, but after a few unsuccessful attempts at utilizing it I realized it was DOA. Here's the situation, when this switch is plugged in, an LED will signify the unit is on and working, however whenever an Ethernet cable is inserted into any of the available jacks, there is no LED activity or connectivity. I took to the world wide web and came across a few similar situations all of which indicated that my unit probably had a bad capacitor. To verify if this was indeed the culprit behind my non functioning switch I woul