Skip to main content

Ad: Tamiya

Tamiya's 'Put It Together' campaign, introduces Tamiya's plastic model kits into a market that has virtually never seen plastic model kits before...Vietnam. The way they did it was larger than life...

Problem:
In Vietnam, plastic kitset modelling is new and relatively unknown. Our job was to introduce Tamiya to a new generation of Vietnamese: affluent, educated young people who are fascinated by western culture. We showed that building a Tamiya kitset is more than just assembly. It is a creative act of storytelling and problem solving.
Solution:
Life-sized carved and painted model pieces were placed all over Ho Chi Minh City as ambient installations. QR codes on the installations led the public to a Tamiya microsite. Visitors to the site were told they have found an important part of a wider story involving the moon landing. A story they had put together. Clues on upcoming parts were seeded in social media. Bit by bit, the pieces were revealed as the full story of the moon landing came to life online in the form of an evolving model parts spur. The story was also supported in print and poster. What did the visitors discover about the moon landing when they put the pieces together? – Stanley Kubrick had filmed the whole thing. The conspiracy had been put together, as had the model kit.
Results:
For a small about of media spend, we created a killer buzz. People from all walks of life discovered the pieces and put the story together online. Brand awareness grew markedly over the course of the campaign. The Vietnamese Tamiya distributor quickly ran out of kitset stock and is still struggling to meet demand. Our model parts appeared on talk shows. Some were even stolen. Neil Armstrong was last seen modelling women’s fashions in a shop window.
Here are some of the billboard and print ads from that same campaign... 
Moon Conspiracy
Marilyn Conspiracy
Roswell Conspiracy
JFK Conspiracy
Elvis Conspiracy


Comments

Popular posts from this blog

Longboarding With Team Original

Love this video, makes longboarding look like so much fun. Do they rent longboards? Are there areas to longboard here in BC? Gonna have to find out and finally give this sport a try. Until then I'll have to keep watching this video... Via - LikeCool By: Mass

Project: Motorola DCT3416

My brothers Motorola DCT3416 died, and I figured I would attempt to fix it. I want to start out by saying I know very little about PVR's, other than somewhere buried inside is a standard computer hard drive. While dropping off the DCT3416, my brother informs me that it doesn't turn on, and that it makes this clicking noise. My first assumption is that the HD is corrupt and or damaged and preventing the machine from booting. Replacing the internal HD should produce a simple fix, so lets go about doing just that. Replacing the internal HD is going to be slightly more complicated than originally anticipated as the rear of the DCT3416 has 3 tamper proof/security screws, which I do not have a tool for. Instead I used a series of pliers, and 10 minutes later had all the screws removed. Here is what the tamper proof/security screws look like, once removed.   I should add that there is also a plastic security tab, just above the IEEE 1394 jacks, which disintegrated when I attempted to

Blogger Has Died

Dear friends, fans, and followers. For the past few months my blog has been overrun with errors, making changes very difficult (if not impossible). On numerous occasions I've attempted to reset my blogger template, install a new templates, and even restore from an older version but I'm still unable to add or remove specific content from my blogs template. The initial problematic area was the blog post section which refuses to accept any changes or alterations to the date, author, title or social media links. I have suffered through this problem, but as of late it appears that the layout is now no longer accepting changes, and when displayed is no longer centered. If anyone has suggestions on how to fix these blogger issues, please email me. As a result, I will no longer be updating, as its too difficult maintain this blog.