BGH is a company whose purpose it to offer products and services that improves the quality of life for people and businesses. BGH wanted to promote it's line of microwave ovens, but there wasn't anything new to promote, so they turned to ad firm Saatchi & Saatchi to come up with a new way to promote their microwaves.
Check out the limited edition microwave they came up with
Doesn't look all that interesting does it!
Well they made 1000 units of this microwave and it sold out in 1 week!!
To find out why, watch the video and turn up you're speakers...