Thursday, March 15, 2012

Ad: Hapa Sushi

Hapa Sushi Grill and Sake Bar came up with an advertising campaign that also served as a public service announcement. 
WHEN TO CALL A CAB.
1. Turn wipers on low.
2. If you have any difficulty following the finger with your eyes, we suggest you call a taxi at...


By placing a card (shown above) on the windshield of cars, it sent a message to potential drivers that they might be impaired. I thought this was rather clever, however this campaign seems to be getting all kinds of negative comments from people on various forums, so what do you think about this type of ad?


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