While quite unfamiliar here in North America, in Ireland and the UK, Paddy Power is an agency that specializes in sports betting. In this advertising campaign they want to bring back the sophistication to horse racing, by removing the chavers (a derogatory term for the working class youth subculture in England).
Love this video, makes longboarding look like so much fun. Do they rent longboards? Are there areas to longboard here in BC? Gonna have to find out and finally give this sport a try. Until then I'll have to keep watching this video... Via - LikeCool By: Mass