While I'm more a Real Canadian Superstore shopper (wink), I have to admit I'm a bit impressed by this ad campaign from local grocery retailer Buy-Low Foods. While the concept behind this campaign is nothing new as we've seen Real Estate agents successfully using this technique for years. This may be a first for the grocery industry. Allow me to present the Buy-Low shopping list...
The shopping list comes in a pack of 25 floor plans with a magnetic backing, for easy adhering to refrigerators.
No more 'Your home sold in under 30 days guaranteed...' sitting on my desk.
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