Thursday, February 21, 2013

Ad: Molson Canadian (Seed Coaster)

While there is nothing new about this campaign concept or implementation, it is Canadian, and I'm somewhat biased towards my home country.
Most coasters protect tables, these ones protect the whole planet. For Molson Canadian’s Red Leaf Project, we created beer coasters infused with tree seeds. When planted, the coasters grow into black spruce trees. This year, the coasters will help create 1,000,000 new trees across Canada.
Created by Rethink Canada


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