This is a great interactive ad campaign for Lar Center, a shopping mall in Brazil. To promote their summer sales event they brought in a mechanical bull, but replaced the bull with a sofa, thus inventing the mechanical sofa. The longer you ride the mechanical sofa, the bigger a discount you would get. Wonder what liability insurance they got for this promotion, but whatever it's a great idea.
Love this video, makes longboarding look like so much fun. Do they rent longboards? Are there areas to longboard here in BC? Gonna have to find out and finally give this sport a try. Until then I'll have to keep watching this video... Via - LikeCool By: Mass