Thursday, March 14, 2013

Ad: Lar Center (Mechanical Sofa)

This is a great interactive ad campaign for Lar Center, a shopping mall in Brazil. To promote their summer sales event they brought in a mechanical bull, but replaced the bull with a sofa, thus inventing the mechanical sofa. The longer you ride the mechanical sofa, the bigger a discount you would get. Wonder what liability insurance they got for this promotion, but whatever it's a great idea.

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