Ad: Delhi Police (Bad News Bag)

In an effort to reduce drunk driving on New Years Eve, the Delhi Police (India) came up with the 'Bad News Bag', a bag used by liquor vendors that had tragic drunk driving articles from previous new years eves.

Credit for the success of the 'Bad News Bag' campaign goes to advertising agency Eleven Brandworks (Gurgaon, India)

Via - I Believe in Advertising

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Project: Motorola DCT3416

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